Electronic Arts makes a joke about single-player games, but gets colossal backlash


Sometimes community managers of large groups try to make a few jokes on social networks to improve the image of the company they represent, but the exercise is far from easy. The community manager ofElectronic Arts found out the hard way yesterday, as a tweet that just wanted to surf a meme turned into a minor image disaster for the editor, with even big names from Respawn and other studios EA who pointed out this “trait of humor”.

Leave the humor to others

Everything starts from the same They’re a 10 goal… “, which is a popular meme on social networks, especially on TikTok, and which tends to highlight a person who is a priori perfect, before pointing out a fatal flaw.

EA therefore tried to participate in this trend with “ They’re a 10 but they only like playing single-player games “, in other words ” They’re a 10 but they only like to play solo games as if only playing single-player games was a default. If the basic tweet was certainly intended to promote coop or multiplayer games to play two with the person, the backlash from Internet users was rather spectacular.

A tweet that does not please at all internally

It’s more than 16,000 retweets with just as many comments that EA has cashed in 24 hours, with some big names in the industry who have not digested this attempt at humor. Vince Zampellapresident of Respawn (therefore a studio belonging to EA) and who has therefore participated in the creation of single-player games, such as Star Wars Jedi: Fallen Orderhas simply replied with an appalled emoji.

If the tweet has trouble getting through, it’s because the publisher has already shown several times that single-player games are not its priority, even if Jedi Fallen Order things have definitely changed a bit in recent years.

It went even worse on the side Visceral Games alumnian EA-owned studio that only made single-player games, which shut down in 2017 quite abruptly. Zach Mumbachproducer of dead space 2says: This is the company that shut down my studio and fired about 100 major developers because we were making a single player game. “.

Faced with all these reactions, EA acknowledged having deserved all these remarks in a new tweet. We now imagine that EA will think twice before trying to surf a popular meme.


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